Christmas is over, but that doesn’t mean that you can’t give gifts! When choosing a present, whether for Christmas, a birthday, or just a random occasion, here’s a tip: personalization.
Personalization has been proven to increase satisfaction of your gift recipients. Gifting someone with a gift with their name on actually improves someone’s view on themselves as well as reducing information overloading, according to marketing expert Erik Devaney, who also quotes Psychology today: “people who feel an internal sense of control -- i.e. they believe that they are in control of their life outcomes, as opposed to believing external forces are responsible -- tend to be healthier physiologically and more successful.
Personalization also has been proven to reduce one’s perception of information overload. Instead of being presented thousands of resources to sort through and consume, you are given the “information that you were looking for,” and thus gives the illusion of being organized and “never being overloaded with information”.
Hearing your name also is proven to increase satisfaction in recipients. As renowned writer Dale Carnegie has said: “"Remember that a person's name is, to that person, the sweetest and most important sound in any language.” Research has also somewhat proved this, noting that “More specifically, hearing your own name -- as opposed to other names -- triggers greater brain activation.”
So next time when picking out a present for someone, personalization is a great tool to use. It increases satisfaction as well as produces less information overload for the recipient, and is all around a great gift to give.